Aqua Zoo Triton is a Dutch aquatic zoo that needed a brand identity to match its mission—making the underwater world accessible and appealing, especially to children. The branding embraces a calm and child-friendly aesthetic, using two contrasting themes: light and dark. These are layered like sunbeams, symbolizing different ways of looking at the ocean—not just as a mysterious or scary place, but as something beautiful and full of wonder. This project shows how thoughtful design can shape perception and create a welcoming experience for all ages.